I Lost Rs 520K in Sales to Abandoned Carts. Then I Built This.

In 2023, abandoned checkouts were bleeding my fashion brand. 7 in 10 carts left without buying, Rs 80K/month in ad spend wasted. So I built an AI that wins back up to 30% of lost sales via WhatsApp, SMS & AI Voice. Now 523 stores use it.

523
Stores Recovering
Rs 47.3M
Recovered Monthly
30%
Avg Carts Recovered

Our Story

In 2023, I was running a fashion e-commerce store in Karachi. Business was good until I started noticing a pattern.

7 in 10 shoppers were abandoning their carts. People adding items, reaching checkout, then leaving without buying. Every abandoned cart was Rs 5,000-10,000 in lost sales and wasted ad spend.

I tried everything: manual follow-up emails, calling customers, retargeting ads. But it was impossible to scale. I was spending 3-4 hours daily chasing lost sales instead of growing my business.

That's when I realized: every e-commerce store faces this problem. And there was no good solution.

So I built Cartio. An AI-powered system that recovers abandoned carts via WhatsApp, SMS & AI Voice before those sales are gone for good.

The Problem

Lost Rs 500,000+ in sales to abandoned carts in 6 months. Spending 30 hrs/week on manual follow-ups.

The Solution

Built an AI system that detects abandoned carts in real-time and recovers up to 30% via WhatsApp, SMS & AI Voice.

The Results

523 stores now use Cartio. We've recovered over Rs 47.3M/month in sales for merchants.

Our Values

What drives us every day

Merchant First

Every decision we make starts with: "How does this help Shopify stores recover more sales?"

Transparency

No hidden fees, no markup. You only pay when we recover, so our incentives are always aligned with yours.

Innovation

We use cutting-edge AI to reach customers at the perfect moment and turn abandoned carts into revenue.

Partnership

Your success is our success. We're here to support you every step of the way.

Meet Our Team

The people helping stores recover lost sales every day

Hafiza Ayesha Nisar

CEO & Founder

Former e-commerce store owner who watched Rs 500,000+ in sales slip away as abandoned carts. Built Cartio to help every merchant win that revenue back.

Fasih Ur Rahman

CTO

AI/ML expert with 10+ years experience. Previously built conversational AI and messaging systems for high-volume companies.

Rana Waqas

Head of Product

E-commerce veteran who understands the pain of lost sales. Obsessed with creating the best user experience.

Our Journey

From personal pain point to helping 523 stores

2023

Founded Cartio after losing Rs 500K in sales to abandoned carts

2023

Launched beta with 50 early adopters

2024

Reached 523 stores recovering carts

2024

Recovered over Rs 47.3M in sales for merchants monthly

2024

Introduced pay-when-we-recover pricing for maximum transparency

Why We Built BYOT

When we started pricing Cartio, we had a choice: mark up Twilio costs like everyone else, or be transparent.

We chose transparency. Our Bring Your Own Twilio (BYOT) model means:

  • You pay Twilio directly: no markup, no hidden fees
  • You save Rs 30,000+ per month compared to traditional services
  • Full control over your recovery messages, calls, and costs
  • Complete transparency: you see exactly what you're paying
Learn More About BYOT

The Math Is Simple

Traditional Service (200 orders/month)
Platform fee:Rs 35,000
Calls (200 × Rs 200):Rs 40,000
Hidden markup:~Rs 26,000
Total:Rs 101,000
Cartio BYOT (200 orders/month)
Cartio Platform:Rs 50,000
Twilio Calls (200 × Rs 70):Rs 14,000
Markup:Rs 0
Total:Rs 64,000
YOU SAVE
Rs 37,000/month
Rs 444,000 per year with BYOT!

Join 523 Stores Recovering Lost Sales

Start your 14-day free trial and see how much revenue you can recover

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