Cartio is a Klaviyo alternative for Shopify stores that ties its fee to recovered carts and failed payments, with plans from $0 per month plus a recovery fee.
Stores that want recovery charged on what it recovers, over voice, WhatsApp and SMS.
Stores running a broad email and SMS marketing programme across the whole list.
Last reviewed September 19, 2026. Competitor column checked against klaviyo.com/pricing. Competitor features may change.
Klaviyo and Cartio can sit in very different parts of your budget. Klaviyo’s pricing page says its free plan covers up to 250 active profiles, 500 email sends a month and $5 of mobile messages. It also says paid pricing scales with the number of profiles held. Source: Klaviyo pricing, read 19 September 2026.
That model can make sense when you need a broad customer messaging platform. But if your immediate goal is recovering abandoned carts and failed payments, you may want to compare the cost of the recovery itself.
Cartio uses a different structure. The plan buys the rate, and the fee applies only to carts and payments Cartio actually recovers. You are comparing the way the bill works, not being asked to accept an unsupported claim about what another platform can or cannot do.
1. A shopper abandons a cart or a payment fails in your Shopify store.
2. Cartio works on recovery through the capabilities available for your plan, including AI voice calls, SMS and WhatsApp recovery.
3. When Cartio recovers the cart or payment, that recovered revenue is the basis for the recovery fee.
4. You choose the rate that fits your store: Launch is $0 per month at 12% of recovered revenue, Growth is $99 per month at 7%, and Scale is $299 per month at 4%.
5. Billing is handled through Shopify Billing. The result is a pricing model tied to the carts and payments Cartio recovers, rather than a charge based on the number of profiles held.
Cartio is built for Shopify and focuses on revenue recovery. Its features include AI voice calls, SMS and WhatsApp recovery for abandoned carts and failed payments. Higher plans also include upsell, winback, broadcast campaigns, surveys and 24/7 AI support.
You can review the recovery use cases for [abandoned carts](/solutions/abandoned-cart) and [failed payments](/solutions/failed-payments), then compare the available plans on the [Cartio pricing page](/pricing).
The practical difference is straightforward: you can choose a monthly plan for a lower recovery rate, or start with no monthly charge and a higher recovery rate. The right option depends on your recovered revenue and the capabilities your store needs.
Cartio is for US-based Shopify and Shopify Plus direct-to-consumer stores doing roughly 400 to 3,000 orders per month, especially stores in apparel, beauty, supplements, home, pets and electronics accessories.
It is a fit when abandoned carts or failed payments are meaningful sources of missed revenue and you want a self-serve starting point. Larger stores can use an assisted demo to discuss the right setup.
If you need to evaluate the product’s broader capability set, review the [Cartio features](/features) page. If you are comparing recovery tools side by side, use the [comparison page](/compare).
Will Cartio charge me for every profile? No. The supplied pricing model is based on recovered carts and payments, with the plan determining the recovery rate.
Will I pay a monthly fee? Not necessarily. Launch is $0 per month and charges 12% of recovered revenue. Growth and Scale add monthly fees in exchange for lower rates.
Does Cartio replace every Klaviyo use case? This page does not make that claim. The verified difference is the billing model and Cartio’s stated focus on abandoned cart and failed payment recovery. Review the [Cartio features](/features) page to assess fit for your needs.
Can I check the pricing before speaking with someone? Yes. The [pricing page](/pricing) lists the available plans. Use a demo when your store needs assisted evaluation.
If your priority is paying for recovered carts and failed payments rather than the number of profiles held, review Cartio’s pricing and choose the next step for your store.
Start with the [Cartio pricing plans](/pricing), or request an assisted demo if your Shopify store has more complex recovery needs. The order is simple: review the rate, select the plan, then set up Cartio through Shopify Billing.
One platform for voice, WhatsApp, SMS and support. First five recoveries free, then pay only when Cartio recovers a sale.